Do you know WHEN you need a Re-Brand?

Author: Chaten

Corporate branding may involve millions of pounds with group decisions made by groups upon groups of people going up and down a corporate ladder to produce a strategic answer to a relatively simple question.

Is our branding working? Do we need to Re-brand?

They'll look at the cost, impact and the overall future of the brand to make a conclusive decision.
On the flip-side of a corporate business is me. I'm a small business with a small business brand. Some may even argue that my business is not a true brand because of the size or popularity of my business which happens to be small. I don't have groups upon groups of people or a corporate hierarchy to ask the questions above or to answer them so how do I know if it's time for a re-brand as a small business?
There's one simple question you need to ask yourself in order to find out and you don't need groups of people or anyone else to answer it. You can answer this yourself.

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Has your branding gone stale whilst your business has changed?

The epitome of any business is change and whether you realise it or not your business has changed in one way or another. These changes could have included:

• Your services
• Your technology
• Your strategy
• Your processes
• Your customers
• Your industry

These changes may come naturally but usually require some form of effort or planning to fully integrate and likewise the same applies for your branding which is often overlooked.
Your business has changed over a number of years or maybe even over a number of months in which case the length of time since your last branding exercise doesn't matter. What matters is the amount of change that's taken place within that given time.
Don't look at how long it's been since you re-branded, look at how much you've changed since the last re-brand because change is the primary driver for a re-brand not time.
If you can look at your branding and see that it has remained the same whilst your business changed, then your branding has gone stale and maybe its time for a re-brand.
After answering question 1 you may feel that there's not been enough change within your business to qualify a re-brand for your business but that doesn't mean that it's not time for a change. A re-brand could actually be the driving force to create change within your business.
For help rebranding your business, get in touch at conceptstore.co.uk


Article Source: http://www.articlesbase.com/branding-articles/do-you-know-when-you-need-a-re-brand-7242327.html

About the Author
Chaten Parmar is the Founder, Owner and Designer at Conceptstore.co.uk, specialising in brand identity design across all platforms. Chaten loves design and business in every form.