3 Kinds of Sign Products Every Retailer Must Consider

Author: Davis Aiden

Brick and mortar retail store owners know how to grab customer attention and improve sales. This means that you need to get noticed to drive sales and that's what every smart retailer should know. It all begins with quality sign design products that help in increasing customer footfall. However, if illuminated displays, channel or dimensional letters are not aptly manufactured, it can result in confusion and over-promotion of your products.

When creating outdoor or indoor retail signs, remember that they are your silent but top-selling salesmen advertising your products round the clock. Be it a pole sign or a digital one, they should help your customers navigate your store without asking your staff any basic questions.

1. Exterior Retail Signs

Exterior displays are the most important for your physical store because they help in getting your customers to your store door. And, this is the greatest challenge to start a consumer-business relationship. It's your exterior illuminated light boxes or channel letters that create the first good impression on your potential buyers.

These products do more than just stating what your business is about. In fact, they grab attention of the passersby and make them crave for your products or services. The appropriate use of colors, graphics, lettering, logos and messaging encourage commuters to saunter into your retail outlet and give your products a try.

The different kinds of exterior displays include storefront, sidewalk, window and entrance signs. Make sure these products are visible to passersby and passing vehicles.

2. Signs that Persuade

They have the ability to influence consumer behavior and create impulse sales. This is generally done with the use of eye-catching or persuasive messaging. When it comes to persuasive or sale displays, they influence customer flow and enhance interactivity with merchandise that otherwise remain unnoticed. Persuasive signs that display a specific product give an opportunity to retailers to convey specific information pertaining to seasonal, new or featured merchandise.

An effective point of sales or persuasive displays create a higher perceived value or value for your products, boost brand awareness and augment retail sales.

3. Informational Signs

They are also known as directional, departmental or wayfinding signs. Directional or wayfinding displays help consumers navigate through your store with ease and convenience. The easier and effortless it becomes for a customer, the more likely for them to rely on the ease and convenience.

Directional signage, on the contrary, is self-descriptive. These products tell your customers exactly where they should go to get what. They must have concise text, easily visible, and easy to read so that customers understand the message within fraction of seconds. Always use eye-catching colors, large and visible fonts to achieve this purpose.

Once they are aptly installed, it becomes evident whether your retail outlet is organized and guides customers to the right aisles. Not only does it help consumers shop in an organized manner, but also make your store interiors look more organized.

No matter what sign design products you are considering, ensure they are easily readable, clear and not confusing. Remember to use the right colors, text and layout to maintain consistency. Once you are successful in doing this, you will be in a position to make the most out of your retail experience.

Article Source: http://www.articlesbase.com/branding-articles/3-kinds-of-sign-products-every-retailer-must-consider-7216647.html

About the Author

Davis Aiden is familiar with many reputed signage companies. In this article, he has shared information on "3 Kinds of Sign Products Every Retailer Must Consider". The information shared in this article has been collected from some blogs written by professionals associated with sign companies in Torrance.