How to Choose the Right Company Trade Show Display

by Monsters Displays

Trade show marketing is the preferred strategy to enhance brand and product visibility, promote products, generate leads and drive meaningful sales

In order to achieve these objectives, it is imperative that you create a WOW trade show display, that attracts visitors, powerfully conveys your message, and ultimately drives sales. Monster Displays has the displays that will make you go WOW!

Your booth needs are based largely on the distinctive character of the events you attend and what you want to achieve at each one of them. But in general there are three key elements for a successful trade show booths that will boost the return on your investment: #1 Portability - to minimize logistics costs, #2 Functionality - to make sure you can showcase your products or services effectively, and #3 Visual Impact - the look and feel that will entice your target clients to visit your trade show booth, so you can convert them into long time customers.

Volkswagen Display by Monster Displays

Trade Show Booth Design

Our mission is to assist you in choosing the show display with the right combination of these elements for your specific needs, within your budget. With our expertise in booth design and experience handling all display technologies out there, you can let us take care of the functional issues. We will create an innovative custom trade show display that meets your main logistics concerns, such as minimal weight, portability, and ease of handling, along with a progressive trade show booth design that meets a variety of functional needs like trade show flooring shelving, lights, monitor mounts, and more.

Your main focus should be in creating a marketing message that can be noticed and, more importantly, remembered. No matter how sophisticated your marketing department is, or if you are running a one-man-operation, make sure to address these basic elements in your trade show booth design strategy:

BRANDING - highlight company logo, name, or colors to gain consumer recognition and trust.

MESSAGE - Use a tagline or call to action statement, a short way to define what your company does or what services you provide. Make it creative and short, so visitors can easily identify your value proposition and what differentiates you from the crowd.

GRAPHICS - Make sure to feature eye-catching show graphics with impeccable definition that will make heads turn.

MAC Show Booth by Monster Displays

With Monster Displays, you can count on a dedicated team that will convert your ideas into a stunning trade show display - one that captures your prospect's attention with just a glance, and makes a definitive, lasting impression. 

About the Author:

Monster Displays, based in Fort Lauderdale, FL was founded in 2000. We began as Budget Displays, from our initial office in Roseville, CA, offering better displays at an affordable price to customers, making it possible for smaller companies to compete with the big boys. Working with over 15,000 companies ever since, we have enjoyed steady growth.

Now named Monster Displays in sunny South Florida, we continue to provide the same caliber products, unmatched customer service, and original display solutions our customers have come to know and trust.